McDonalds Starts RFID Trial in Korea麥當勞開始試行的RFID在韓國

Evan Schuman 埃文舒曼

McDonalds is experimenting with the ultimate line-buster in South Korea, where customers purchase food on their cell phones, which then ring when the order is ready.麥當勞正在進行試驗的最終陣容老兄在韓國，凡顧客在購買食物對他們的手機，然後響時，該命令已經準備就緒。

But this trial is much more an RFID effort than a traditional mobile experiment.但是，這次試驗是更為RFID的努力，比傳統的移動試驗。 Most of the phone’s communications capabilities and its display are barely used, with customers having to download a McDonalds application into their phone.大部分的手機的通信能力和展示，只能勉強使用，客戶無須下載一個麥當勞應用到他們的電話。

“At each table, there is an RFID reader and a menu that has built-in RFID chips. "在每一個表外，還有一個RFID閱讀器和一個菜單有內置式RFID芯片。 Customers plug the reader into their mobile phones and point them at the item on the menu that they wish to eat or drink,” said a story in The Korea Times.顧客堵塞閱讀到自己的手提電話，並指出，他們在該項目上的菜單，他們想進食或喝" ，說了一個故事，在韓國時報。

“The bill is charged through the mobile phone. "這項法案是被控透過手提電話。 When the meal is ready, the system sends a short message to the phone so the customer can pick up the ready tray at a designated counter.”當餐準備時，系統發出了一個簡短的信息，這款產品是為了讓顧客可以拿起，隨時托盤在指定櫃檯" 。

The trial is being managed by McDonalds and South Korea’s SK Telecom, which has dubbed the effort the “Touch Order” menu.審判是由麥當勞和韓國的SK電信公司，其中有被稱為努力"夢中人命令"菜單。 It was unveiled at McDonald’s Shinchon branch in western Seoul near Yonsei University.它出台後，在麥當勞的新村分行，在西部漢城附近的延世大學。

The McDonalds trial is interesting, if for no other reason than it is demonstrating yet another way to deploy mobile commerce.該麥當勞審判有趣的是，如果沒有其他原因，它已顯示出，但另一種方式來部署移動商務。 Some use the phone’s calling capabilities and screen while others leverage the phone’s digital camera to do some 2D barcode-selling.一些使用手機的通話能力和屏幕，而其他的槓桿手機的數碼相機做一些二維條碼暢銷。

Payments can be handled through the cell phone’s number—as McDonalds is apparently doing in the South Korea trial—or through an embedded RFID chip, which turns the smartphone into something akin to a contactless credit card.付款可以通過手機的號碼作為麥當勞顯然是做在南韓試點或通過一個嵌入式的RFID芯片，即把手機變成類似於非接觸式信用卡。

The McDonalds trial does this one step better, using an RFID interface through a physical plug-in but not at all for payment.該麥當勞審判這一步，更好地利用RFID的接口通過一個物理插入式，而不是在所有付款。

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