Evan Schuman 埃文舒曼

McDonalds is experimenting with the ultimate line-buster in South Korea, where customers purchase food on their cell phones, which then ring when the order is ready.麦当劳正在进行试验的最终阵容老兄在韩国，凡顾客在购买食物对他们的手机，然后响时，该命令已经准备就绪。

But this trial is much more an RFID effort than a traditional mobile experiment.但是，这次试验是更为RFID的努力，比传统的移动试验。 Most of the phone’s communications capabilities and its display are barely used, with customers having to download a McDonalds application into their phone.大部分的手机的通信能力和展示，只能勉强使用，客户无须下载一个麦当劳应用到他们的电话。

“At each table, there is an RFID reader and a menu that has built-in RFID chips. "在每一个表外，还有一个RFID阅读器和一个菜单有内置式RFID芯片。 Customers plug the reader into their mobile phones and point them at the item on the menu that they wish to eat or drink,” said a story in The Korea Times.顾客堵塞阅读到自己的手提电话，并指出，他们在该项目上的菜单，他们想进食或喝" ，说了一个故事，在韩国时报。

“The bill is charged through the mobile phone. "这项法案是被控透过手提电话。 When the meal is ready, the system sends a short message to the phone so the customer can pick up the ready tray at a designated counter.”当餐准备时，系统发出了一个简短的信息，这款产品是为了让顾客可以拿起，随时托盘在指定柜台" 。

The trial is being managed by McDonalds and South Korea’s SK Telecom, which has dubbed the effort the “Touch Order” menu.审判是由麦当劳和韩国的SK电信公司，其中有被称为努力"梦中人命令"菜单。 It was unveiled at McDonald’s Shinchon branch in western Seoul near Yonsei University.它出台后，在麦当劳的新村分行，在西部汉城附近的延世大学。

The McDonalds trial is interesting, if for no other reason than it is demonstrating yet another way to deploy mobile commerce.该麦当劳审判有趣的是，如果没有其他原因，它已显示出，但另一种方式来部署移动商务。 Some use the phone’s calling capabilities and screen while others leverage the phone’s digital camera to do some 2D barcode-selling.一些使用手机的通话能力和屏幕，而其他的杠杆手机的数码相机做一些二维条码畅销。

Payments can be handled through the cell phone’s number—as McDonalds is apparently doing in the South Korea trial—or through an embedded RFID chip, which turns the smartphone into something akin to a contactless credit card.付款可以通过手机的号码作为麦当劳显然是做在南韩试点或通过一个嵌入式的RFID芯片，即把手机变成类似于非接触式信用卡。

The McDonalds trial does this one step better, using an RFID interface through a physical plug-in but not at all for payment.该麦当劳审判这一步，更好地利用RFID的接口通过一个物理插入式，而不是在所有付款。

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