McDonalds는 한국에 있는 RFID 예심을 시작한다

Evan Schuman

McDonalds는 고객이 순서가 준비되어 있을 때 그 때 둥글게 되는, 그들의 셀룰라 전화 중 음식을 구매하는 남한에 있는 궁극적인 선 파괴하는 사람으로 실험하고 있다.

그러나 이 예심은 전통적인 이동할 수 있는 실험 보다는 RFID 노력 훨씬 더이다. 전화의 커뮤니케이션 기능 및 그것 전시의 대부분은 그들의 전화로 McDonalds 신청을 다운로드하는 것을 해 고객과와 벌거벗게, 사용된다.

"각 테이블에, RFID 독자 및 붙박이 RFID 칩이 있는 메뉴가 있다. Customers plug the reader into their mobile phones and point them at the item on the menu that they wish to eat or drink,” said a story in The Korea Times.

“The bill is charged through the mobile phone. When the meal is ready, the system sends a short message to the phone so the customer can pick up the ready tray at a designated counter.”

The trial is being managed by McDonalds and South Korea’s SK Telecom, which has dubbed the effort the “Touch Order” menu. It was unveiled at McDonald’s Shinchon branch in western Seoul near Yonsei University.

The McDonalds trial is interesting, if for no other reason than it is demonstrating yet another way to deploy mobile commerce. Some use the phone’s calling capabilities and screen while others leverage the phone’s digital camera to do some 2D barcode-selling.

Payments can be handled through the cell phone’s number—as McDonalds is apparently doing in the South Korea trial—or through an embedded RFID chip, which turns the smartphone into something akin to a contactless credit card.

The McDonalds trial does this one step better, using an RFID interface through a physical plug-in but not at all for payment.

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