Advertisements That Watch You Smile在广告中看到你的微笑
German researchers have developed a new tool to recognize emotions as they flicker across the human face.德国科学家已研发出一种新的工具，以认识情绪，因为他们横跨闪烁的人脸。 Rapid facial analysis has huge potential for advertisers, but some are concerned about protecting privacy.快速脸部分析潜力巨大，为广告主，但一些关心保护个人隐私。
Imagine the following scenario: a perfume advertisement hangs in the departure lounge of an airport where thousands of people see it each day.试想以下情景：一个香水广告挂在离境大堂的一个机场，在那里成千上万的人看到它每一天。 Some people stop and stare.有些人停止顾盼。 Others walk by amused.其他人步行发笑。 Still others seem puzzled.还有的人似乎不明白。
Usually, advertisers can only guess at the public’s reaction to a new ad campaign.通常，广告主只能猜测，在市民的反应到一个新的广告活动。 But new technology under development by researchers at the Fraunhofer Institute for Integrated Circuits (IIS) in the southern German town of Erlangen makes that type of data instantly accessible to advertisers.但新的技术正在开发的研究人员在德国弗劳恩霍夫研究所集成电路（者）在德国南部城市的埃尔兰根，使这种类型的数据即刻获得广告主。
A small video camera records the face of each person who passes and registers whether the person looks happy, surprised, sad or angry.一个小型摄像机记录了脸，每个人的人关，选民登记册的人是否看起来高兴，惊讶，悲伤或愤怒。 Complex algorithms find faces in a video image, count the number of people watching an ad, distinguish between men and women and analyze their expressions.复杂算法找到面孔在视频图像，指望有多少人看一个广告，区分男性和女性，并分析他们的表情。 Plus, it all happens in real time.再加上，这一切发生的实时性。
Real time advertising 实时广告
Bildunterschrift: Does she make you smile? bildunterschrift ：她是否令你的微笑？
If finished, such new software could change the way advertising is done, said Ross Anderson of the Foundation for Information Policy Research, a leading think tank monitoring new technology, based in Great Britain.如果完成后，这种新的软件可以改变广告方式，是做了，说罗斯安德森的基础资料，政策研究等方面的领先智库监测新技术，总部设在英国。 Instead of a slow process which relies on focus groups, advertisers can see the response to their campaigns and change tactics quickly.而不是一个缓慢的过程，这依赖于重点群体，广告主可以看到回应他们的运动和变化的战术很快。
The IIS has finished a basic prototype and can distinguish between happy and unhappy, but is still working to fine tune other emotions.被捕者已完成一个基本的原型，并能区分高兴和不高兴，但现仍从事微调其他的情绪。 The recognition rate for differentiating men and women is at 90 percent, project manager Christian Küblbeck said.识别率为区分男性和女性是在90 ％以上，项目经理基督教küblbeck说。
While Anderson said he doesn’t see any problem with advertisers using technology to find out whether people like what they see, facial analysis presents broader privacy concerns.而安德森说，他没有看到任何问题与广告客户使用技术，以了解人们是否喜欢他们所看到的，面部的分析提出了更广泛的隐私担忧。
“There’s an enormous drive these days to identify everybody, everywhere,” Anderson said. "这里存在一个巨大的驱动器，这些天，以确定每一个人，无处不在， "安德森说。
Privacy concerns 隐私担忧
Bildunterschrift: bildunterschrift ： Großansicht des Bildes mit der Bildunterschrift: Cameras are sometimes used in public places großansicht万bildes麻省理工学院明镜bildunterschrift ：相机，有时被用来在公共场所
Video monitoring is already common in stores and for security reasons.视频监控已经是常见的商店和出于安全原因。 In Great Britain many large cities have video cameras on public streets.在英国很多大城市有摄录机，对公共街道。 In Germany, cameras are commonly used in railroad stations and airports as a terrorism-fighting tool.在德国，摄像机，常用于铁路车站和机场作为反恐行动的工具。
Video monitoring brings up a variety of issues about privacy rights, said Melissa Ngo, of the Electronic Privacy Information Center in Washington, DC This is particularly true when people are being watched for commercial purposes.视频监控带来了各种各样的问题关于隐私的权利，梅丽莎说，非政府组织，电子隐私资讯中心，在华盛顿特区，这是特别真实的时候，人们正在观看作商业用途。
Ngo said any time there is video surveillance, people need to be informed and understand what the information will be used for, who will see it and how long it’ll be kept.非政府组织表示，任何时候有视频监控，人们需要了解和知道是什么，信息将用于，他们将看到它多久，它会兑现的。
“With this type of technology there are always going to be significant questions,” Ngo said. "这种类型的技术总有那么将会成为重大问题， "非政府组织说。 “People should have the right to say ‘no’ as well.” "人们应该有权利说'不' ，以及" 。
In the case of the IIS technology, the software doesn’t identify individual people and then store the information for later.在案件IIS的技术，该软件并不确定个别人，然后存储信息，为后来的。 Instead, it compiles information and offers it as statistics, Küblbeck said.相反，它编制的资料，并提供它当作统计， küblbeck说。
“We do not store any patterns and try to re-identify the person,” he added. "我们不储存任何模式并尝试重新鉴定人， "他补充说。
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