Video monitoring brings up a variety of issues about privacy rights, said Melissa Ngo, of the Electronic Privacy Information Center in Washington, D.C. This is particularly true when people are being watched for commercial purposes.

Ngo said any time there is video surveillance, people need to be informed and understand what the information will be used for, who will see it and how long it’ll be kept.

“With this type of technology there are always going to be significant questions,” Ngo said. “People should have the right to say ‘no’ as well.”

In the case of the IIS technology, the software doesn’t identify individual people and then store the information for later. Instead, it compiles information and offers it as statistics, Küblbeck said.

“We do not store any patterns and try to re-identify the person,” he added.

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