The Russian online video game industry is valued at $1.3 billion, and is rapidly rivaling western counterparts. A survey by Mail.ru shows gaming has increased over 240 percent in the last two years, and has reached a market value of $900 million.
Profits in the Russian game market reached $1.3 billion in 2012,
with the bulk stemming from online services ($900 million) and a
slight decrease of 12 percent in the offline sector.
“The Russian game industry is rapidly developing and
increasingly resembles major, long-established western
markets,” said Vladimir Nikolsky, who, as of Monday, will
move from Mail.ru’s vice president of gaming to the chief
In 2011 the online gaming sector increased 54 percent and in 2012
it increased 64 percent, according to Mail.ru’s
Mail.ru operates Russia’s largest online gaming platform, as well
as the country’s largest email service and internet portal. The
study was spurred by a ‘significant knowledge gap’ in
demographics that exists in one of Russia’s hottest markets.
The study found that loyal Russian online gamers are willing to
routinely spend about $34 per month on services. The study found
that 87 percent of internet users play a game more than once a
month, and the median gamer age is 33. 54 percent of users are
women, and 46 percent are men. 44 percent of users are
professionals with university degrees or students currently
enrolled in higher education.
Mail.ru Group interviewed 2033 respondents aged over 13 years
living in Russian cities with a population of over 100,000
The most popular and fastest growing gaming platform is Android,
both on smartphones and tablets. In Russia, the mobile gaming
market grew by 180 percent in 2012, after surging 306
percent in 2011. Smartphone and tablet markets only increased
mobile gaming use.
According to retail data, the smartphone market in Russia grew by
Residents of Moscow take advantage of their morning commute to
hook up to video game networks, as some metro lines are equipped
A lot of video games are developed in Russia, as computer
programming is cheaper than Western markets and of the same
Tetris, the visual-spatial geometric puzzle of the 1980s comes
from Russia, and is used worldwide by computer science students
learning program code.
Mail.ru is a major stakeholder in Vkontakte (40 percent) and also
holds shares in Facebook (10 percent). The company sees a strong
growth relationship between the number of social network users
and their desire to pay for online gaming sources.
The media giant is headed by Alisher Usmanov, Russia’s wealthiest man, and
also holds various stakes in small venture capital investments in
Russian and Ukrainian internet companies.
This article originally appeared on: RT